Ungava gin apologizes for marketing miscue, but did the company learn anything?

Ungava gin steps back from marketing campaign.

Tom Fennario
APTN National News
Men throat singing? Incoherent use of Inuktitut syllabics? Women dressed in skimpy parkas? Yup, this is how Ungava Gin was marketing its world renowned liquor.

At least until there was an online backlash against their interpretation of Inuit culture.

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Producer Nouvelles Nationales d'APTN / Montreal

Born and raised in Montreal, Tom cut his teeth working in community television in Kahnawà:ke Mohawk Territory before joining APTN as a cameraman/editor in 2008. In 2015 he was promoted to Video Journalist. Since 2019 Tom has been a producer for the French weekly newscast Nouvelles Nationales d’APTN.